Adidas Outdoor Introduces City Kids to Climbing with Urban Climbing Project

Adidas Outdoor has launched the Urban Climbing Project, a pilot project introducing the sport of climbing to young people in inner-city Manchester, UK. The project has launched with 83 local schoolchildren from six different primary and secondary schools in the city. Adidas Outdoor hopes to expand the Urban Climbing Project in 2020, offering learn to climb sessions to over 365 kids – one per day – from inner-city schools across the UK.